Who's afraid of Cambridge Analytica?

Cunning marketers can predict and manipulate our behaviour. Facebook knows your soul. Google is hacking your brain.

I’ve noticed many people being scared of digital manipulation, Cambridge Analytica style, where companies track your digital footprints to show you microtargeted content that penetrates your brain and manipulates your mind. If such a thing works, it seems possible for powerful people to hire such firms to direct public opinion and election results thro…

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