Contra Pariser On Filter Bubbels

A look at the empirical evidence on the effects of algorithmic personalization

According to Eli Pariser in acclaimed 2011 book The Filter Bubble, algorithmic personalization locks us in, well, filter bubbles. He writes: “Personalization filters serve a kind of invisible autopropaganda, indoctrinating us with our own ideas, amplifying our desire for things that are familiar in leaving us oblivious to the dangers lurking in the dark…

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